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Issue DateTitleAuthor(s)
2019Impact of corporate social responsibility on customer loyalty with mediating role of brand trust (with special reference of Ceylon Biscuits Limited in Colombo district)Sheham, A. M; Anupama, P. A. D. N; ; Marketing
2019Impact of demographic factors on consumer attitudes toward organic foods (special reference in Colombo district)Hilal, M. I. M; Kaushitha, K. P. A; ; Marketing
2015Impact of marketing mix on customer satisfaction towards Laptop Industry among the undergraduate studentsShameem, A.L.M; Riswan, A; ; Marketing
2019Impact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri LankaMubarak, K. M; Samarakoon, S. M. A. M; ; Marketing
2019Impact of service quality on customer satisfaction : a study of the hotel industry of Sri LankaHilal, M. I. M; Pathirana, L. P. E. R; ; Marketing
2015Impact of service quality on customer satisfaction with special reference to Life Insurance Industry in Sri LankaShameem, A. L. M. A; Karunarathna, G. M. S. M; ; Marketing
2019Impact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting PasikkudahMubarak, K. M; Azath, S. M; ; Marketing
2014Marketing channel strategy in emerging rural market with special reference south eastern rural areaShameem, A.L.M; Imthiyas, M. S. M; ; Marketing
2015Motivation factors that influence on sales force of Union Assurance AmparaMubarak, K. M; Malla Waarachchi; ; Marketing
2015Reasons of local soft drink brands loss on Sales volume : special references Elephant House Sales GroupIsmail, M. B. M; Tharanga, M. A. N; ; Marketing
2015Service marketing mix and customer Satisfaction in banking in Batticaloa districtMubarak, K. M; Thulkifly, M. Z; ; Marketing
2015Study on customer buying behavior of cosmetic products in Trincomalee districtMubarak, K. M; Mohamed, I; ; Marketing
2014Study on the market orientation of small entrepreneurs of curd industry in Kantale regionMujahid Hilal, M. I; Akila Kasun, W. A; ; Marketing
2015The evaluation of key factors affecting to intention to purchase on bottled drinking waterShameem, A. L. M. A; Jayathilaka, A. S. I; ; Marketing
2015The factors impact on brand preference : consumer perception towards plastic furnitureMubarak, K. M; Sandamal, T. M. B; ; Marketing
2019The impact of green marketing tools on consumer purchase intention and buying behavior (with special reference to Ampara district)Hilal, M. I. M; Aththanayaka, A. M. S. U; ; Marketing
2014The impact or customer relationship marketing tactics on customer loyalty with special reference to Airtel Lanka (PVT) LTD In Ampara districtMubarak, K. M; Fawzoon, N; ; Marketing
2015The influence of electronic word of mouth in social media on undergraduates purchase intension : a South Eastern University of Sri Lanka�s perspectivesSabraz Nawaz, S; Rifna, M. J. F; ; Marketing
2014The marketing obstacles of farmers in Ampara districtHilal, M. I. Mujahid; Shoujanya, N; ; Marketing
2015The study on the impact of push strategies on retailer's sales performance (special reference to Havoline car motor oil in Ampara districtHilal, M. I. M; Kumara, R. M. K. S; ; Marketing